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Buyer Persona – With Jim Kraus Click the link below to listen to the podcast with Jim. Jim is the President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights. In addition to his … Continued
2 Keys to Great Marketing Success Right Content, Right Audience Is your ladder leaning against the right building? Do you have the right tools in your tool belt to work the problem you are climbing the ladder to fix? … Continued