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Buyer Persona – With Jim Kraus

Click the link below to listen to the podcast with Jim.

Jim is the President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights. In addition to his work at BPI, Jim is an avid blogger, author of the Buyer Persona Buzz newsletter, and is currently working on a second edition of the book Buyer Personas with BPI’s founder, Adele Revella. He also frequently speaks at events and podcasts to advance the thinking around buyer personas and buying insights more broadly.

Join us and learn how you can build your business by knowing and understanding your BuyerPerSona.

How many recent buyers of your type of product have you talked to? Should you be talking with them?

Do you have a high consideration product?

What are your Challenges and Struggles when it comes to sales and Marketing?

To learn more – check out Jim’s website: https://buyerpersona.com/

Connect with Jim on Linkedin: https://www.linkedin.com/in/jimkraus/