019 How to Build A More Effective Email Campaign
Lead Generation – The Art and Science of How To
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Subject: How to Build A More Effective Email Campaign
By using this process I saved so much time
I use it to engage new people.
Wake up old people.
Target certain groups that I want to work with.
In its simplest form, an email campaign is a group of emails that get sent to certain people on your email list (or all of them) over a period of time
Effective email campaign is one that moves them to some action or result.
1/ Determine what you want to accomplish with this campaign?
Do you want to educate the recipient in something?
Do you want them to take some action – buy a product, look at a service, go to a website/landing page?
Do you want to create visibility of who you are and what you do?
2/ Who are you going to sent this email to?
List segregation is so critical.
You can get very targeted just like with Facebook advertising.
Group you audience
Go after their needs and wants.
3/ What will the theme of the emails be?
I educate the audience
Very soft sell
Want them to come in themselves
May best and biggest customers all called me from email.
4/ How many emails in the campaign and at what duration are they sent?
How much time do you want between each email send – it does not always have to be the same. In fact, if you vary day of week and time it might help you get more people opening your emails.
5/. How will you measure and track the results?
Do you have a tool that tells you the email was opened?
That a click was taken?
That they unsubscribed?
That they went to your webpage?
That they called you?
That they became a customer or that they became a bigger customer and increased what they spend with you?
6/ What is your expected outcome/ROI?
When the campaign is done, what is it your want to see?
10 New customers?
Sold x number of product Y?
100 phone calls came in?
100 forms were filled out?