TLG/013 – Targeted Lead Generation
Creating Landing Pages That Build Your Email List
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Subject: Landing Pages at Build Your Email List
A landing page is a page that is set up for a specific purpose and the only way to get here is from and ad or a link. The purpose is to get an email address and give the person something in return.
Landing Pages Can:
Can help build you most important asset – you email list
It can get your material in the hands of people who need it
It can get people to call you.
It can help you create a monster list.
You have to decide what do you have to give away.
Part of an ebook
Next you have to decide the why
Why would some one want this
What would make someone what it.
What could you do to get them interested
In other words you need an ad.
And you need some ad copy
Next you have to decide what platforms you want to run this on.
Others to mail out for you
Then you have to design and build the landing page
Remember what I said.
They have to give you their data
Then you put it all together
Then you start testing it
Then you release it
Then you monitor it
Then you adjust it so it screams success.
Writing the white paper, or check list or ebook.
Writing the ad copy – best place to put your money.
Building landing page
Cost of advertising
Question really is, what is an email name worth to you
A qualified good email name?
Measurement is very important
Total dollars spent
Number of people who saw add
Number of people who clicked on ad
Number of people who converted
Total cost of project divided by number of names equals cost per name.
Number of converted people that brought other stuff