TLG/001 – Targeted Lead Generation
Facebook Marketing with Coach Manny 
Kick Off Episode
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Open the top of the funnel and get more leads today.
Subject: Facebook Advertising
Building your list – not just click put click and take action.
You need both or it doesn’t work.
Demographics
Identify in as much detail as possible, who is your target?
The tighter the more effective.
Geographic – could be greater Philadelphia.
Company size – under 1 million. 2-10 million. over a Billion
Industry – plumping contractors
Income level: Over 100k
Title: CEO
Only people meeting all these will see ad. You select who you want to see the ad.
Custom list
Lists you might have already in excel or one of your other tools.
if you have
Name and any of the following or all of them
phone
address.
Send list to Facebook, if they can find them, they create a list for you.
Now, using this list, the only people who see your ad is the people on this list.
Amazing.
How To:
Go into Facebook – select create and ad.
Select a headline that will get people’s attention
A sub heading that enforces it even more
When they click on your ad – they must go to a custom landing page – never to your home page.
Capture:
Name and email
Remember:
People who see ad
People who click ad
People who take action – this is the number that matters
Costs – you set your limits
Do not hold to this, but average we have found is .30 to 1.30 per click
You can try this for $5 or less a day and get ads.
Less than $150 a month
Uses:
Building your funnel
Don’t people your prospects are not on Facebook – they are.
Connection Data:
Coach Manny – manny@mannynowak.com
www.coachmanny.com
856 358 4021
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