034 Prospecting using Rental Email Lists – how does it work, what can you do – Guest Doug Morneau
Subject: Email Marketing
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Prospecting Success Using Rental Email Lists – with Doug Marneau
Open the top of the funnel and get more leads today.
Our Guest has a news book coming out:
3 Big Lies – The Real True About Renting Email Lists to Generate Targeted Leads and Sales
You can do so many things to generate leads – open field just make sure they are Moral, Legal and Ethical
Email List Rental – all the big guys are using it
Making great money doing it.
But not talking about it.
You can rent many different people’s list.
Topic of interest
Healthcare – you can rent a list of people who have a certain condition.
They have already agreed to accept emails.
So your audience is amazing because they want to know about what you have
Buy minimum number of names on the list first.
See how it works.
Then get more of the list.
List is rented for one time use
It works because you are borrowing the credibility of the brand you are renting the list from
Similar to Affiliate marketing
But you are renting the list.
Social Media doesn’t work
Because you are not using it correctly
Needs to be two way trail
Starting a dialog with 5 people a day has worked for Doug
Engage, connect and add value to people’s lives.
How do people get involved with rental lists.
Talk with your list broker and see if he/she has experience with Rental Email lists.
Talk with someone who specializes in the business – like Doug.
First define who is your avatar
Take your message and generate traffic
Most response come within a day.
Key to success
If you lie in the subject, you set a bad presidence.
Test the subject line.
Create 5 small test groups and look at open rates in each
Then based on opens go with the best one.
Remarking to those that did not convert, but did come to your landing page.
Depends on media
Minimum cost per thousand
Also minimum cost
Average cost between $2000 and $5000
Plus design of content
The emails are sent out from the person you rent the list from.
You can rent a portion of the list – most are very large.
The email is coming from them.
They want to look at your ad and your landing page before they approve.
Measurement and expectations.
Us Google analytics
Set up different landing pages (can look the same) for each list.
Run a test
Third party measurement tools can help you.
Doug Morneau – www.Dougmorneau.com
Check out his social media sites and connect with him today.
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