The podcast episode focused on AI in marketing, where Aby shared his background and expertise in guiding marketing executives through their AI journey, emphasizing the importance of responsible AI implementation and strategic business use. They discussed the challenges and misconceptions surrounding AI adoption in businesses, highlighting the need for careful integration, domain expertise, and the importance of human judgment in AI-driven decision-making.
- Aby Varma is a global business and marketing leader and the founder of Spark Novus. He guides marketing executives through their AI journey—from early adoption to long-term self-reliance—in a strategic and responsible way that supports innovation and business growth.
- He is the host of The Marketing AI SparkCast podcast and the creator of Marketing AI Pulse, a community platform dedicated to AI education, peer connection, and expanding the real-world impact of AI-powered marketing.
Committed to giving back, Aby serves as Head of Marketing for TEDxAtlanta, helping bring forward ideas that inspire community change. He is also a member of the Forbes Communications Council, where he contributes insights on AI, marketing strategy, and business transformation.
How to connect with Aby: