TLG/004 – Targeted Lead Generation
Ebooks with Judy Weintraub from SkillBites
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Here are the highlights of my conversation with Judy:
Subject: Ebooks and using them for Lead Generation
Bio
Judy Weintraub is an accomplished entrepreneur, business executive and attorney and is a bestselling author of The Essentials of Negotiating Effectively and the author of How to Build Successful Business Partnerships. She is the founder of SkillBites, enabling business owners and professionals to enhance their credibility and attract more prospects by publishing a book. In addition to SkillBites, Judy runs Weintraub Legal Services, providing dispute resolution services and corporate law services.
Ebooks can be great for generating leads
Skill Bites are short books that can help you demonstrate your expertise in a particular area.
How To:
What can the technique do for you?
Book can be a great tool for you to generate leads through speaking and media exposure.
The Process:
The book becomes a marketing tool.
***Entrepreneur – find a niche and fill it. Judy found the need to help people write and market using an ebook****
Book builds creditability, trust.
Increases visibility because on Amazon.
Media exposure much easier because you are an author.
Time and Skill?
Ghost write for you.
Coach you.
Help build and outline
Record the book and give to ghost writer or write yourself.
Editors can help you to sound really good.
Topics?
Why you want to write the book – what are your goals?
Who are your readers?
Demographics of audience.
What problem does it solve?
What is next?
Layout
Cover – front, back and spine.
Cover is key to get people to look inside.
Promotion/leverage
Regular Publishing
Self Publishing
Assisted Publishing – what SkillBites does
SkillBites does as much or las little as you need to get your book up and rolling.
Recommend you do both ebook and print.
You don’t have to be a great writer to have a great lead generation tool – you just need to connect with the right help.
Time/Costs –
Color – one thing in color – all has to be in color
Pictures
Ghost Writer or not.
30 page book
One Month to write
3-4 months to publish
Connect with Judy for a complementary consultation today.
Connection Data:
Judy Weintraub Judy@Skillbites.net
www.skillbites.net
855 754-5524
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